3 Reasons Why Your Brand Should Partner with Micro-Influencers
The days of brands relying on celebrity bloggers or social media influencers with massive follower counts has past. Brand ambassadorships with big Instagrammers will always have its place, but in 2023, there’s a new game in town. At Socially Inspired, we’re here to tell you that a new influencer strategy may be exactly what your emerging brand or small business needs.
Enter nano and micro-influencers, social media users with highly-engaged follower counts ranging from 1,000-50,000.
WHO THEY ARE
Micro influencers by definition have smaller audiences. They have authentic relationships with their followers. Their engagement rate is higher and their posts are more likely to be organically seen. Like-minded people abound in their follower base because they have just started to engage with their niche.
AUTHENTIC COMMUNICATION
We have found that while all of the influencers on our roster communicate effectively, micro-influencers are often the quickest and most open to constructive feedback. With a larger influencer, you are often working with management and at times don't even speak to them directly.
COST
As an influencer’s follower count grows, so does their cost. In 2023, brand ambassadorship is more impactful than one-off posting, and micro-influencer rates are more cost-effective for long-term partnerships.
Ready to level up your brand’s marketing? At Socially Inspired, we have been working with influencers of all sizes for more than a decade and have formed lasting relationships with some of social media’s biggest stars.
Let us take the reigns and place your brand in the right hands to make sales and grow profits! Email us for a free consultation at Jen@sociallyinspired.com or visit our contact page for more information.
