Harness The Power of Pop Culture
You may not have thought about it before, but social media has a large influence on pop culture and vice versa. Social media is a place where pop culture gets discussed constantly…memes, viral videos, and trends are all examples. Incorporating pop culture into your digital strategy can help you reach new audiences and ultimately flourish in 2023. Here’s how:
Include Memes in Your Content
I know this might sound scary, especially if your business is into more traditional marketing styles. However, memes can bring about great community engagement. When a user comes across something they view as relatable, there’s a higher chance they will repost that content. In general, shareable content performs better. Not to mention, memes are extremely easy to create and allow your brand to get creative. People WANT to see your brand's personality.Reuse Your Tweets on Instagram
Everyone’s doing it, you might as well! Not only does this allow you to recycle content on platforms, but it adds a fun look to your profile. Pick a tweet that has done well, then transform it to a graphic. Voilà. Easy engagement. This is a great tactic if you’re currently in a social media writer’s block and it even enhances your ability to be “trendy”.Take Advantage of Trending Audios
All you have to do is take one good scroll through the Reels or For You Page and listen to what you hear more than once. Using popular audio increases the chances of your video content being seen and will help you relate to more users. There’s always a way to make a trending sound fit your niche!Add Creative Copy
New words and phrases are constantly being created and circulated on social media. Try to find a way to incorporate them into your captions and tweets, while staying brand safe.! Don’t be afraid to get creative, it will definitely add a sense of entertainment to your followers.
Overall, social media IS pop culture. If you want to keep up with the competition, you have to keep up with pop culture. End of story.