Branding: Can it Make or Break Your Startup?

Ready, set, startup!

You've got a ton of great ideas, your business plan is airtight, and you're ready to launch your first startup. Congratulations!

Now it's time to start sharing your story with the world. You may not realize it, but the decisions you make about branding your startup speak volumes to your fans long before they ever click "LIKE" on Facebook, or browse the depths of your website. The fonts, colors, textures, and design elements that go into your brand paint a picture of who you are and what you're most passionate about!

If you're like most entrepreneurs, you're on a budget. Budgets typically mean there's little to no money left for "all the extras." Long before focus groups and marketing mixes, branding was considered an afterthought. As long as the product is good, does it matter what packaging it comes in? The answer in a word: yes.

So what's part of your brand? A better question would be what's not part of your brand! Your fans should be able to recognize your products on the shelves and get the same "feel" of your startup on the sweatshirts you make, your website, and the design of your brick and mortar location.

Before you accept the first draft of your logo or whip up a website that's subpar, consider the importance of your brand before rolling out your business. If you've got questions about branding or you'd like to get started creating your new look - contact our team today!