3 Reasons Your Business Needs Micro Influencers

Jun 10

Influencer marketing has become a 15 billion dollar industry and it is still rising and evolving. When most people think of an influencer they think of a big celebrity trying to sell them hair care gummies or some weight loss product. However, today we are seeing more and more businesses moving away from mega-influencers with millions of followers. Companies are turning to micro-influencers, those who have around 1K - 20K followers, to help boost their brands. Don’t let their size fool you...like they always say big things come in small packages. Here are 3 reasons why your business should turn to micro influencers.

1. Micro Influencers are affordable.

For many businesses, trying to reach a celebrity or high-profile influencer to promote their brand is completely out of question and unachievable. Micro influencers give companies a chance to amplify their brand on a budget. Companies will spend several hundred dollars on a promoted post rather than a couple thousand on their expensive counterparts.

2. Micro Influencers have HIGHER engagement.

While the number of followers an account has can be very important, it’s MORE important to dive into their engagement. Smaller influencers can connect deeply and build genuine relationships with their audiences. It is proven that accounts with 1,000 followers generate 85% higher engagement than those having 100,000 followers. Many people who follow micro influencers feel as though they can relate to and trust them more, leading to your brand's products actually being sold.

3. Micro influencers are more flexible.

The truth is mega influencers can be extremely hard to work with and they may not care much about your brand. The great thing about micro influencers is they are more receptive to a brand’s messaging and campaign goals. PLUS, they might already be a fan of YOUR brand. Working with micro influencers gives you the chance to create a long term partnership with them repping your brand.

Overall, working with a micro influencer could be just what your brand needs to thrive. Micro influencers will provide genuine and authentic content that will give you the results you need.

Have you worked with micro influencers before? We’d love to hear about your experiences below!

Looking to set up a micro influencer marketing campaign? We can help! Here at Socially Inspired we offer services to help create the perfect influencer strategy. Let’s connect!