Writing an Irresistible Caption

While Instagram may be all about sharing your beautiful vacation photos or latest selfie, a great caption is vital! “Why?” you might ask. Captions are a huge opportunity to build a better relationship with your audience! They can hold important information pertinent to your followers and help to increase engagement. Are you struggling to write the perfect caption? Here are some tips to help!

1. Always Start With a Good Hook (That’s how you’ll reel them in for the rest!)
   The first few words to a caption are the most important because this is the part that most people will see! Instagram shortens captions after about 3 lines. Your caption needs to be seen on the feed before having to click “more”! Use attention grabbers like emojis and questions to keep users engaged.

2. Make Sure to Have a Call to Action 
   CTA’s are a MUST HAVE when writing a flawless caption. Some examples are “double tap this post if you agree” or “Let us know below!”. By adding this, you are encouraging engagement and telling people what to do after leaving your post. You can try out multiple different CTAs to find out which one gets users to engage most with your account!

3. Write Drafts of Your Captions
   Practice makes perfect! By drafting out captions on Word, your notes, or some other platform...you will have a clear mind to be creative and think of your objections without being distracted by other posts. It’s nice to have options, your first idea isn’t always your best! 

4. Don’t Be Scared to Use Hashtags
   Incorporating hashtags into your posts can help them get on the phones of your target audiences. They can also help your posts be discovered by new users. Instagram allows 30 hashtags on every post, however that doesn’t mean you should use that amount. Avoid going overboard with the hashtags, it will run the risk of making your account look spammy! Many say 11 is a good number to start with. 

5. Reflect Your Brand’s Voice
   Identifying and integrating your brand’s voice into your company’s instagram account can be very crucial to your social media presence. By staying consistent with your brand voice, you are capable of standing out amongst millions of brands.

Before posting that fabulous picture, make sure to consider incorporating these elements into your Instagram routine. A great caption can help to offer your followers something more and perhaps land you a loyal following!

If you need some extra assistance with copywriting, let us help you. Click on our contact tab and get in touch with us today!