Using Social Media to Grow Your Brand in a Thoughtful Way

Social media platforms allow businesses to connect and interact with their customers and fans. It is a vital tool for companies today because you can build your community and communicate your brand to your audience much more quickly. Not to mention, it’s also trackable! By using social media, you can build and grow your brand in just a few easy steps. If you are curious about how to do so, keep reading!

1. Create a Brand Voice
   It is essential to be consistent in your brand messaging. Building consistency builds trust AND recognition. Ensure that the content you create for your social platforms matches the style and language of your brand. Are you fun and quirky? Or are you polished and sophisticated? Either way, it’s crucial to nail down your brand’s voice for consistency.

2. Accommodate to Your Target Audience
   You must know your brand’s demographic to grow your brand on social media properly. Next, you’ll want to figure out which social media platform works best for connecting your company to your audience. If you are a more visual brand, Instagram is the place to be. If your brand involves news or live updates, Twitter is a great option!

3. Post Regularly
   Posting to your social media platforms regularly can help create great engagement with your audience. Doing so ensures followers will get information at regular intervals and help them feel more connected. In addition, the algorithm incentivizes brands who post regularly by giving them more exposure. Finally, you can take advantage of apps that let you schedule posts ahead of time to make sure you keep up with your schedule!

4. Follow Relevant Accounts
   Following other social media accounts can help to prove your brand’s credibility and legitimacy. It is essential to choose accounts that are similar to your brand and are relevant to your business. By doing so, some of these brands may follow you back, showing further credibility and increasing your social presence.

5. Include Follow Buttons on Your Website and Email
   This is a simple step that can go a long way. Linking your socials where your brand has traffic can help you to gain meaningful followers. It will direct them to exactly where they need to be to get updates on your company!

6. Be Sure to Engage With Your Followers
   It is important that you are engaging with your followers so that they feel valued as a customer of your brand! Make sure you are replying to common comments or liking the user's responses. Spice up your replies with emojis and gifs! Engagement will help remind customers of your commitment to them.

Social media can bring endless opportunities to your business. If your company hasn’t yet transitioned to social media, now’s the time! You’re missing out on a fast and impactful way to market your brand. 

If you need help getting started on your business’s social media - we can help! We offer a wide array of services, from digital marketing to creative services! Contact us today.