The Influencer Toolkit: Make It A Business
Influencer marketing has become a very large business. Billions of dollars are being spent on finding content creators who will drive narrative and traffic for specific brands. As this new and creative industry continues to grow, it is important that influencers start treating it as an actual business. If you are serious about building a career on social media, here are a few things to think about.
Follow Content Guidelines
As an influencer, it is very important to follow the content guidelines that a brand gives you. The quality, design and voice of a brand are extremely vital to their success. Businesses spend a lot of time creating their personality and branding, so it is key that the content you create for them matches it.Deadlines are IMPORTANT
To be successful in your job as an influencer, you must keep track of timelines and deadlines. Brands set forth deadlines to help you prioritize your creation of content. They know you might not be working for just them! These time limits work to create clarity and organization within your workload.
3. Send Your Assets for Review
Sending a company your content before posting it can help ensure that you are staying in the correct tone of voice and will help to eliminate any problems that could happen later. It will make for a better long lasting relationship between you and the business.
4. Share Analytics After Posting
If your post is successful in creating large reach and engagement, share it with the company! This will show them that your posts are valuable and they will be willing to work with you again. Brands deserve to know whether their campaign with you was useful to their business.
5. Forward the Brand an Invoice
It is important to send the company you are working with an invoice, instead of an email asking for payment. An invoice will help the business to correctly track payments and it is a more professional way to go about business. Plus, invoices make payments go smoothly, since all of the information will be laid out in front of them. We recommend keeping those invoices net 15 or net 30. Most businesses have a payroll process, which means checks will be dispersed on certain days.
We hope this guide helps you in your process to monetize your social media! If you want to learn more about the benefits of using influencers, check out our previous blog on the importance of micro influencers.
