3 Types of Content to Focus On In 2022

Jan 25

Content marketing trends are constantly changing, and the thought of content creation may be stressing you out. Should I use video content, user-generated, blog, or photo content? The options are endless, and they can be overwhelming. Let us help! We broke down three types of Instagram content that your business should focus on in 2022:

Carousels
A carousel is an Instagram feature that allows users to post multiple photos or videos at one time. Carousels are a great way to increase engagement on your posts because there is more time to spend scrolling through them! The feature can allow your brand to be more creative and get more space to show it off. They allow for variety, which can help users stay captivated by your posts instead of getting bored by the same content. Carousels are a secret ingredient for success that businesses often forget to incorporate into their digital strategy. Integrating carousels into your feed on occasion will be sure to add organic engagement with your content.
Reels
Another great feature Instagram offers. Reels are short videos that can help bring your brand to life! Reels are a great way to get better visibility and reach a newer audience. Public reels are displayed on the explore tab, which puts your content onto more accessible pages. They’re essential to incorporate into your content because they are easier to share than stories as they do not disappear after 24 hours! Instagram always favors new features, so it’s better to include them now, as Instagram will allow them to reach more people.
Stories
Instagram stories are 15 seconds long and disappear after 24 hours. As you post more of them, you can create a slide show throughout your day! The stories feature was released in 2016 and had been growing ever since. Within Instagram stories, you can ask your followers, polls, quizzes, and questions that increase your engagement with them. They really can help allow you to get to know your audience! Stories can be a great tool to repurpose your blog content in more interactive and exciting ways. The more your audience hears from you, the more you will stay on their minds!

Instagram offers fantastic tools that can help you connect with your audience. It is vital in 2022 that your business makes the most of these new features! We can help incorporate this content into your content strategy if you need help. Connect with us today!