5 Marketing Tactics to Focus on in 2022

The world of digital marketing is constantly being reworked and expanded. 2022 will be a year of many new trends and changes in the digital space. Here are some of the best marketing tactics to focus on this year! 

1. Influencer Marketing
   We’ve said it once, and we’ll say it again…influencer marketing continues to grow. The influencer marketing industry will reach $15 billion by the end of 2022. Including this tactic in your marketing plan will allow your business to improve brand awareness, visibility, reach and trust. Influencers help to set trends and build campaigns by leading their followers in the direction of a brand or company. If you haven’t implemented influencer marketing into your business’s digital strategy…now is the time.

2. Video Marketing
   Video content took over social timelines in 2021, which will pick up even stronger in the new year. When utilizing video content for marketing, remember the term K.I.S.S (keep it short and simple). The attention span of many consumers is reducing over time, making short videos, like Instagram Reels, entertaining and appealing to many users. Gaining user-generated content from influencers you partner with can be a  great video source if you are just starting with this type of content. Video marketing can no longer be an optional part of your marketing strategy! 

3. Diversify Your Ads
   You’ve heard the saying you can’t put all of your eggs in one basket…and that applies to your ads as well! Most consumers are not only using one social platform, so neither should you! Diversifying your ads on multiple platforms is vital to your success. Instead of just utilizing Facebook or Google Ads, incorporate ads into popular platforms like TikTok. Perhaps start with the 80/20 rule. You can use 80% of your budget towards whatever platform you have been successful with, and you can use 20% of your budget to try out different platforms like Pinterest. Who knows, you might find more success in a new platform! 

4. Website Speed
   No one, I mean NO ONE likes a slow website. Website speed is crucial to your business. It helps form a first impression of what working with your company will be like. As mentioned above, consumer attention spans are shortening. Consumers will expect your website to load fast, and if it doesn’t, don’t expect them to wait around. Speed will also affect the SEO rankings on your website, and higher rankings lead to more organic traffic to your site. Make sure your website is optimized to load ASAP. 

5. Algorithm Content
   Figuring out every social media platform’s algorithm can be a bit challenging, so it’s essential to use content that drives the app's algorithm. Using app features like Instagram Reels can get your product or service out to a new and broader audience. Consider posting more carousels and animated videos. While there isn’t a solid formula to override the content, small details like this will help push your content further. Last but not least, take advantage of the trends you see on social media, as the algorithm will favor them!

Although 2022 will bring many new digital marketing challenges, these tactics are guaranteed to help your marketing strategy thrive this year. Contact us today if you need help with your digital strategy or creative services. We would be happy to help!