4 Mistakes to Avoid With Social Media Marketing

Marketing has always been about connecting with your customers on a deeper level. Now that your audience spends most of their time online, it’s time to connect with them there. Digital marketing is an extremely effective way to engage with customers on a daily basis, if done correctly. Here are 4 mistakes to avoid while using digital marketing for your business.

1. Not Having A Strategy 
   Digital Marketing isn’t as simple as posting one Instagram picture a week. To be successful in this space you need to create a clear digital strategy that outlines goals and objectives. Creating a framework of what platforms you will use, days you will interact and what content you will post will help you to better connect with your target audience. 

2. Not Having A Blog
   A blog? Are blogs even relevant in 2022? The short answer is YES! By having a blog, you can increase your website’s traffic and interact with your audience in a fun way. Yes, blogging has changed over the years, but it still has a purpose. Your blog can help you attract new people and increase thought leadership. Establishing your brand as an expert is important!

3. Avoiding Using Videos
   Video content is practically taking over social media these days and you don’t want to be left behind. Video content helps you have stronger communication with social media users. Features like Reels on Instagram, enable your content to be seen on the Explore page, causing more brand exposure. Plus, users enjoy more engaging content like videos.

4. Forgetting to Respond Left on read? Ouch. By responding to customers' comments and responses on your posts, you’re showing them that you care about their feedback and opinions…so when you don’t you’re leaving a bad impression. Increasing communication with your customers is always a plus! Responding to comments also helps add specific words to your page, helping improve your keyword variation.

Everybody makes mistakes, but it’s important to know what to watch out for when putting your best foot forward with clients and customers. It’s important to build a strong and trustworthy reputation for your brand. If you need help getting started with digital marketing or content creation, contact us today! We would love to help.