5 Ways To Make Your Website Stand Out

A website is a vital part of any business. It’s a starting point when a potential client or customer wants to engage with your business. An easily navigated and good-looking website can help you get more visitors and improve conversion rates. So you might as well make it flawless! We’ve compiled a list of ways to make your website stand out from the crowd!

1. Use Clean and Consistent Branding
   The process of branding should happen before your website is created. Branding helps users get to know who you are as a company! It sets the tone for your business. By having clean, consistent, and cohesive branding you are showing your potential clients that you are reliable. PLUS, clean content is pleasing to the eye and will help them stay on your website for longer.

2. Create Content That Is Easy To Read
   Keep it short and sweet! Focus on the readability of your website. Users should be able to understand the message you are trying to convey to them without having to overthink. A typical internet user's attention span is around eight seconds. Hook them with your copy and design.

3. Keep Your Website Up To Date
   There’s nothing more frustrating than a website with old information! Stay on top of things…the internet is constantly changing. Your website is at the forefront of vital information, so ensure it stays consistent with current business information. 

4. Ditch The Stock Photos From 2005
   If you plan on using stock photos for your website, ensure they’re not outdated!
   User-generated content is an excellent, cost-friendly alternative to stock photos. Encourage users on social media to share pictures of them enjoying your business! Photographers are also a great way to capture unique content for your website. It’s essential to keep users visually interested. 

5. Make CTAs Direct
   Your website should make users want to take some action, whether buying a product or signing up for service! Make sure your CTAs are very visible and bold to encourage conversions. Try to motivate the viewer to actually become a customer! 

Creating a well-rounded website will help create a solid online presence surrounding your business. Viewers will want access to trustworthy and correct information! If you need help building your website, contact us today!