How To: Finding the Perfect Influencers for Your Brand or Clients

Aug 23

There are many important parts of influencer marketing, but finding the right influencer for your strategy is up there in importance. Before you start searching, know exactly what you are trying to accomplish. Influencers can either make or break your campaigns, so it’s vital to know how to find influencers who will do their best. Here are some tips!

Look for Influencers Who Have High Engagement Rates
To be honest, it’s not all about the follower count. It’s a mistake to only aim for influencers with a high following. Be sure to find influencers who have strong relationships with their followers. Nano and micro influencers usually have the best engagement rates and are a great opportunity to get into a very specific niche market. Not to mention they’re more affordable.
Search for Creators Who Are Already Tagging Your Brand
This is a no brainer! Someone who already loves and promotes your products is a great opportunity for a strong partnership. Plus, their audience already knows about YOU! Make sure to browse through your tags and mentions to look for potential options.
Browse Through Hashtags
Hashtags will give you access to a plethora of content and users that you wouldn’t normally find through the basic Google search. Looking through hashtags in your niche can help you to see some of your competitors' content and different POVs from users. It can also give you inspiration for future social media posts!
Once You Find An Influencer, Look Through THEIR Followers You might start feeling like a FBI agent, but I promise it’s worth it. Influencers usually follow other influencers who are in the same niche as them. This will unlock a treasure trove of possible influencer opportunities right at your fingertips. Look for who is consistently interacting and engaging with the specific account!

If you’re a business looking to enhance your marketing strategy, adding influencer marketing is a great choice. Influencers are an amazing way to gain brand awareness and drive new users to your sites. Contact us today to help your business grow with influencer marketing.