5 Ways to Market Your Business this Fall

Fall is right around the corner and it has so much to offer…football games, festivals and pumpkin spice. But what can it do for your  business you may ask? All of the Fall festivities are a great way to grow your brand. For many businesses it can be a fresh start after a slower summer season. Here are a few tips to help you market your business for fall: 

1. Fall Photo Contest 
   Social media contests are a great way to build a bigger community and a stronger following. Not to mention, they’re a great source of user generated content you can utilize on your platforms. Come up with a good prize and some simple rules and watch the success happen! Use rules like tag a friend and follow us, to gain brand exposure and more followers. Oh and don’t forget a fun, Fall theme! Here are some ideas: Send us your best pumpkin carvings including our brand or send us a fall themed photo wearing our merch! 

2. Update Your Content
   Although you should be updating your content consistently, a refresh is always necessary. Go back through your digital strategy and see what is working for your business…ditch what isn’t! Try to incorporate a Fall feel into your brand's aesthetic for the season. Change your filter, theme, colors or cover photos to incorporate some autumn magic. Watch people FALL in love with your updates. Pardon our pun. 

3. Share Seasonal Tips 
   Whether it’s blogs, recipes or activities happening around the area…sharing these tips will help you to connect to your customers. In turn, building these connections will help you to ensure brand loyalty and reach new people. Try picking a specific day of the week to share your seasonal tips every week. It will give followers something to look forward to! 

4. Show Your Business Partaking in Fall Fun 
   Users love to see the faces behind the business and this is the perfect opportunity to showcase who you are as a company. Bring the brand to life! Share photos of your office Halloween party, your team raking leaves out in the community and all of your pumpkin spice lattes on Monday mornings. Take advantage of all of these activities, they usually make great content! 

5. Host An Event 
   Try scheduling some sort of fall event in your niche! For example, if you’re a clothing boutique try a fall pop up shop event. If you’re also in digital marketing, try having a virtual social media party discussing different strategies for the season. Events are a great way for your business to gain exposure and connect with loyal audiences! 

Make sure you carve out some time to improve your marketing strategy this season (no pun intended). If you need more help marketing your business this Fall, contact us today!