Branding for Meghan King Edmonds

Busy mama, supportive wife, insightful blogger, successful businesswoman, stunning model, and of course - memorable television personality, Meghan King Edmonds came to Socially Jen and Co. with a vision of elevating her branding and website to fully illustrate all that she is, and seeks to share with her ever-growing fanbase.

With any creative project, it’s important to us to fully understand the goal and personality of our client - this helps to ensure each element provides a more genuine experience. So, after getting to know more about Meghan’s chic style that features a hint of bold artistic flair, our creative direction began to take shape.

First up - a new logo. 

We believe a logo should be striking, memorable, and should give your fans a feel for who you are. Every detail from a well-designed logo is weaved throughout carefully executed branding. From the color scheme, the feel of a font, to design elements, a logo is the first brick in your foundation.

For Meghan’s new logo, we removed the iconic crown symbol and focused on a bold typeface featuring a serif. It was important to the client that both last names be given equal emphasis, which we feel is a significant design element illustrating the balance between Meghan’s independence and devotion to her family.