3 Alternative Ways to Approach Your Holiday Marketing Campaign
With the holidays starting sooner and sooner every year, it’s essential to have a holiday marketing plan in place. However, just because they happen yearly doesn’t mean you should reuse the same strategy. Instead, try refreshing your approach! Here are three different ways to try:
Set Up Your Meta Shop & Utilize In Feed Product Tagging On Instagram
When your business sets up shop on Facebook and Instagram, you create a more effortless experience for users and get more direct interaction with buyers. The process is also very cost-friendly. Head over to the Create Your Shop page on Facebook. If you’re already selling on Shopify or another partner platform, you can create your shop by importing and syncing your products. Setting up your shop on these platforms will allow for better product discoverability and even an opportunity for influencer marketing. Instagram recently expanded its product tagging feature to all users. This will enable people to buy products directly on the platform, making the shopping experience seamless. As a business owner, you’re more likely to see more conversion rates when doing this on Instagram. The feature also allows for free marketing, as you will get plenty of user-generated content from tags. Utilizing this feature in your next influencer marketing campaign or partnership will help potential customers get all the details they need about your products. Add a product tag by > creating a post on your feed > tapping “tag people” > people and products > tap products > publish!Create an Interactive Gift Guide
Gift guides are a great way to show off and market your products around the holidays. Focus on targeting specific customers by dividing the guide into different segments. Branch out further than just traditional “men,” “women,” and “kid” categories; try using genres like “for book lovers” or “for foodies.” Then use the above product tagging feature to direct users to buy the gifts. You could also modify the gift guide to fit Instagram stories. Use the “Link” sticker to direct users.Create A Compelling Campaign That Allows Users To Connect
Think of a holiday campaign to really drive your brand’s mission during this holiday season. It allows customers to engage and connect with your brand. Make it the center of your strategy for the season. For example, if you are a coffee shop, a “Holiday Warmth” campaign where people share their warmest holiday stories would be a great way to market your store without sounding too salesy. Don’t forget to create a hashtag to launch the campaign so that you can track user-generated content and share consumer stories about your business. Sharing users' stories sells on social media because it emphasizes authenticity and brand transparency. Two important things when marketing a product or service are.
Will you try something new for the holidays, or are you keeping to your classic, tried-and-true holiday marketing strategy? Stay tuned to Socially Inspired for more holiday marketing blogs and resources.
