How To: Converting Your Social Media Conversation
It can be hard to stand out from the crowd in today's social media world. Many companies still try to sell to their consumers traditionally, but they no longer work for them. Customers can see right through typical sales tactics. Social media is transforming into a space of authenticity, and users thrive off genuine conversations. Here are some tips on how to change your social media conversations into successful conversions:
Engage Authentically
It’s essential to get to know your audience and what they want. Interact with the people following your account, comment back to them, and consider their opinions. Knowing what truly matters to them will help you see if their values resonate with your brand, leading to loyalty and support in the future. Your company has the opportunity to learn and converse with customers every day. Take advantage of it. Users will know almost immediately that they are being sold. Change your approach to teaching them important things about the brand, like your mission, instead of just selling a product.
Be Consistent
Consistency is always key. Always. Your conversations with your customers online shouldn’t just be a one-and-done situation. After all, you’re not just trying to make one single sale…right? Instead, you want to build long-lasting relationships with customers who will continue to choose you over your competitors. So make it worth it for them. Continually let them know they are important by showing them you’re listening. Social media is about being social; engaging in conversations regularly on your platforms can help set you apart from other brands.
Use User Generated Content On Your Profile
Be sure your customers are posting and tagging you! User-generated content increases engagement, and conversions lead to conversions. Reposting content from your followers will show that your customers mean a lot to your brand! It also opens up the perfect opportunity to create a strong relationship with one of your followers, possibly leading to a brand partnership.
Hold Contests, Post Polls, and Do Livestreams
These are all ways you can create a dialogue with your customers and get feedback simultaneously! Contests can help followers promote your brand, build credibility, and expand reach without realizing it. These features allow users to interact with your brand in a fun way and in real time! Take it one step further by partnering with a content creator or influencer to boost your contest. It’s essential to make sure your giveaway is meaningful and not just another sweepstakes. Explain to your followers why you’re doing the contest. Perhaps, it’s to celebrate a milestone or for your company to show gratitude to your fellow loyal customers.
The main thing to take away from this article is that conversation is vital to gain conversions. It’s one way to show potential buyers that you’re listening and trying to understand what matters to them!