Extra! Extra! Meme All About It!

Go ahead and Google it, there’s a meme for just about every occasion. Social media snafus, pop-culture incidents, holidays, feelings, and thoughts we can’t always express out loud. Since memes hit the scene in the early days of social media, they’ve peppered our timelines with thought-provoking, laugh-inducing, and sometimes puzzling content.

When used correctly, memes can be a great tool for sharing a story about your business. But, don’t forget - the best memes go beyond slapping some black and white words across a picture. Take the time to make your memes more shareable. Consider what your audience has liked to share in the past. Curate a quality photo or the perfect in-the-now pic to post. Creating a meme that goes beyond “buy my product!” is bound to get more shares and engagement. Your audience wants to feel like they’re behind the scenes and getting to know your business on a more personal level. Memes are a great way to add some personality to your posts.

When to Share a Meme?

For the best time to share a meme, unfortunately, there’s not a one-size-fits-all solution. Consider the following: When does your page seem to receive the most engagement? What are your business hours? Who is your audience? What is your meme about? For example, if your meme is about brunch… you’re going to want to share it on the weekend during peak brunch hours (or alternately, Friday evening to remind diners just how fabulous you are.) If your meme is about a holiday - look to share it within a couple of days, or the day of the holiday. No one is interested in hearing about St. Patrick’s Day in October.

Choosing the perfect meme for your business can seem like quite the task. Where do you start? If you’re looking to truly share something relevant to your business, your best bet is to create it yourself. BONUS: you don’t have to worry about copyright issues if you’re always using your own content. There are a host of websites and apps available to create a meme for your social sharing. If you’re looking to completely further customize your memes beyond adding text, try Canva. Another great meme creation tool to check out: Meme Generator.

Do you have a favorite meme? Let us know in the comments below!