In the world of marketing, the phrase "less is more" can take on a whole new meaning.

In the world of social media, it's pretty common to see a person (and even the biggest of brands) repost, share, regram, or retweet content. That's kind of the point, right? Well... mostly.

Since the early days of Facebook (yes, even when it was just for the cool college kids,) the debate on how important a “like” was has been a cornerstone in any social media enthusiast’s mind.

Digital marketing and social media are part of the ever-changing (and growing!) marketing landscape. It's truly a gift as a professional to be able to continue to learn, share your passion, and hone your craft - and it's even more amazing when it happens in your own backyard.

Consider this, we take time every single day to recharge our precious pieces of technology but rarely do we consider recharging ourselves.

Go ahead and Google it, there’s a meme for just about every occasion. Social media snafus, pop-culture incidents, holidays, feelings, and thoughts we can’t always express out loud. Since memes hit the scene in the early days of social media, they’ve peppered our timelines with thought-provoking, laugh-inducing, and sometimes puzzling content.

Say Cheese!

In the world of immediate gratification (aka the internet,) you get just one shot at making an impression with your point and shoot. While your fans are scrolling through their newsfeed double tapping the latest trends, whether or not they know it, they’re curating an image.

You’ve got the drive to improve your company’s social media marketing approach but you’re not exactly sure how to execute it? You’re not alone. In fact, there are many small businesses like yours that often fall victim to hire social media professionals or an in-house aficionado to amplify their brand’s reach & engagement. And, that’s what we’re all after, right? More reach! More likes! More virtual high-fives!

As much as we loved our former office on Ivanhoe, when news broke that the gorgeous & newly renovated .ZACK on Locust was accepting tenants… we grabbed our moving boxes. We’re planning a shindig for our friends to come by and familiarize themselves with this new community gem, but in the mean time, let us “walk you through” what it’s like to be at home at .ZACK.