Marketing has always been about connecting with your customers on a deeper level. Now that your audience spends most of their time online, it’s time to connect with them there. Digital marketing is an extremely effective way to engage with customers on a daily basis, if done correctly. Here are 4 mistakes to avoid while using digital marketing for your business.

Social media uses many metrics to measure the success of your business’s posts…but what do they all mean? And what KPIs are actually important? We’re here to help! Here are 4 ways to measure your brand’s social media performance each month…

Content marketing trends are constantly changing, and the thought of content creation may be stressing you out. Should I use video content, user-generated, blog, or photo content? The options are endless, and they can be overwhelming. Let us help! We broke down three types of Instagram content that your business should focus on in 2022:

The world of digital marketing is constantly being reworked and expanded. 2022 will be a year of many new trends and changes in the digital space. Here are some of the best marketing tactics to focus on this year!

The holidays are right around the corner which means it’s time to tighten and strategize your holiday marketing plan! This is the season to really drive sales and revenue for your business as more consumers are in the shopping mindset. But is a holiday strategy really necessary? The answer is YES. Digital ads get pretty competitive during this season which means you’re paying more for your dollar. But don’t worry, we got you. Here’s our holiday marketing guide to help you out!

Did you know both social media and search engine optimization (SEO) can make a significant impact on your digital presence when used strategically and wisely? Both of these tools are essential strategies to implement as they can significantly help the visibility and credibility of your brand. However, before you can implement them into your digital strategy, you must understand the difference between them.

Influencer marketing has become a very large business. Billions of dollars are being spent on finding content creators who will drive narrative and traffic for specific brands. As this new and creative industry continues to grow, it is important that influencers start treating it as an actual business. If you are serious about building a career on social media, here are a few things to think about.

Social media platforms allow businesses to connect and interact with their customers and fans. It is a vital tool for companies today because you can build your community and communicate your brand to your audience much more quickly. Not to mention, it’s also trackable! By using social media, you can build and grow your brand in just a few easy steps. If you are curious about how to do so, keep reading!

While Instagram may be all about sharing your beautiful vacation photos or latest selfie, a great caption is vital! “Why?” you might ask. Captions are a huge opportunity to build a better relationship with your audience! They can hold important information pertinent to your followers and help to increase engagement. Are you struggling to write the perfect caption? Here are some tips to help!

Influencer marketing has become a 15 billion dollar industry and it is still rising and evolving. When most people think of an influencer they think of a big celebrity trying to sell them hair care gummies or some weight loss product. However, today we are seeing more and more businesses moving away from mega-influencers with millions of followers. Companies are turning to micro-influencers, those who have around 1K - 20K followers, to help boost their brands. Don’t let their size fool you...like they always say big things come in small packages. Here are 3 reasons why your business should turn to micro influencers.

As we polish 2021 marketing strategies, what better time than now to look back on the past year and discuss what marketers learned from 2020.

You CAN be in two different places at once! Instagram has introduced a new feature to their platform that allows for a post to be shared in two different users feeds. The two authors will share views, comments and likes!

We’ve all had to handle some pretty big emotions in 2020. Gratefully, there are mindfulness experts like Tejal V. Patel to help ground us and give us the resources we need to keep our families feeling their best. Explaining to littles why they have to wear a mask, can’t see their friends like they used to, or why mom or dad suddenly work from the kitchen table and not in the office anymore can be tough!

Just as the pandemic hit, our Socially Inspired team was given the opportunity to get to know Jessica Butler, co-founder of Raise Magazine a bit better. Like most working moms, Jessica's days are filled balancing work calls, iCal appointments for the whole family, and countless household chores. In addition to managing her home, she uses Raise Magazine as the home of her truly inspirational content that reaches moms far and wide and touches on topics like adoption, fostering, life as a stepparent, family wellness, and so much more.

There’s no doubt that 2020 has been one of the most trying times and transformative years to date. Let’s preface this blog by stating that the scope of this year’s events - from the pandemic to the much larger discussion of racial injustices, deserves a deeper conversation than what we’re offering here.

Marketing your business during times of uncertainty gives business owners pause. “How much should I spend on marketing right now?” “Is it appropriate for me to continue talking about my business online?” “What should I say about COVID-19?” “I had to close temporarily. What if I need to reduce my marketing costs for a while?”

When this entrepreneurial spirit and mama of twins was overwhelmed with conflicting information about sleep routines: she decided to take matters into her own hands.

By now you’ve heard that when it comes to entrepreneurship, St. Louis has got it goin’ on. Creative, hardworking, and downright inspiring entrepreneurs like Anya Corson are the lifeblood of our city - and when we got to taste a bit of what she’s bringing to the table we knew we’d have to share.